This policy will help you understand what information our website; rootstudio.co.uk collects and how Root Studio uses it, and what choices you have. It explains how we comply with the GDPR (General Data Protection Regulation), the DPA (Data Protection Act) and the PECR (Privacy and Electronic Communications Regulations)

When we talk about “Root Studio,” “we,” “our,” or “us” in this policy, we are referring to Root Studio, The Terrace, Grantham Street, Lincoln, LN2 1BD (Root Studio is the trading name of Lydia Bradley, Tom Bradley and Lea Chapman).

This policy will explain areas of this website that may affect your privacy and personal details, how we process, collect, manage and store those details and how your rights under the GDPR, DPA & PECR are adhered to. Additionally it will explain the use of cookies or software, advertising or commercial sponsorship from third parties and the download of any documents, files or software made available to you (if any) on this website. Further explanations may be provided for specific pages or features of this website in order to help you understand how we, this website and its third parties (if any) interact with you and your computer / device in order to serve it to you. Our contact information is provided below if you have any questions.

Use of Cookies and visitor tracking

We want to process as little personal information as possible when you use our website. That's why we've chosen Fathom Analytics for our website analytics, which doesn't use cookies and complies with the GDPR, ePrivacy (including PECR), COPPA and CCPA. Using this privacy-friendly website analytics software, your IP address is only briefly processed, and we (running this website) have no way of identifying you. As per the CCPA, your personal information is de-identified. You can read more about this on Fathom Analytics' website.

The purpose of us using this software is to understand our website traffic in the most privacy-friendly way possible so that we can continually improve our website and business. The lawful basis as per the GDPR is "Article 6(1)(f); where our legitimate interests are to improve our website and business continually." As per the explanation, no personal data is stored over time.

Adverts and Sponsored Links

We do not show advertising on our website and we do not share sponsored links.

Downloads & Media Files

Any downloadable documents, files or media made available on this website are provided to users at their own risk. While all precautions have been undertaken to ensure only genuine downloads are available, users are advised to verify their authenticity using third party anti-virus software or similar applications.

We accept no responsibility for third party downloads and downloads provided by external third party websites and advise users to verify their authenticity using third party anti-virus software or similar applications.

Contact & Communication With us

Certain pages on our website contain contact forms to enable you to communicate with us quickly and efficiently. These forms are protected by Cloudflare Turnstile, which stops abuse and confirms visitors are real without the data privacy concerns or the awful user experience that CAPTCHAs can thrust on users. By collaborating with third parties (like device manufacturers), who already have the data that would help us validate a device, Cloudflare are able to abstract portions of the validation process, and confirm data without actually collecting, touching, or storing user data.

Users contacting us through this website do so at their own discretion and provide any personal details at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use.

We do not store email addresses for use in our marketing and we do not operate an email mailing list program to email our customers. 

We do store personally identifiable information about you when you email us. To find out more about this please visit our specific contact policy here.

External Website Links & Third Parties

Although we only look to include quality, safe and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable links to other websites, similar to this.)

Shortened URL's; URL shortening is a technique used on the web to shorten URL's to something substantially shorter. This technique is especially used in social media and looks similar to this (example: https://bit.ly/2x6tzJW). Users should take caution before clicking on shortened URL links and verify their authenticity before proceeding.

We cannot guarantee or verify the contents of any externally linked website despite our best efforts. Users should therefore note they click on external links at their own risk and we cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social Media Policy & Usage

We adopt a Social Media Policy to ensure our business and our staff conduct themselves accordingly online. While we may have official profiles on social media platforms users are advised to verify authenticity of such profiles before engaging with, or sharing information with such profiles. We will never ask for user passwords or personal details on social media platforms. Users are advised to conduct themselves appropriately when engaging with us on social media.

Our website doesn’t feature social sharing buttons but you can find further information about some social media privacy and usage policies in the resources section below.

Resources & Further Information

• Overview of the GDPR - General Data Protection Regulation

• Data Protection Act 1998

• Privacy and Electronic Communications Regulations 2003

• The Guide to the PECR 2003

• ICO

 v.1.2 February 2023 - Edited by Lydia Bradley, Tom Bradley and Lea Chapman trading as Root Studio.