How we work
Shopify & Statamic e-Commerce Website Design
At Root Studio we specialise in building effortless and immersive shopping experiences that utilise the latest in web technologies.
Our transparent design and build process will leave you feeling in complete control of your brand and your products whilst taking advantage of the experience and expertise of our UK-based designers and developers.
Research & discovery
Understanding your brand and target audience is vital for producing an intuitive, engaging and conversion-driven website. During our conversations and workshops we’ll discover what makes your brand unique, gather insights from any available data points and gain a detailed overview of your business.
User Journey Maps
Our user research will start with any available data from your CRM, your website and your social media accounts in order to assess user behaviours and interactions. Working with you, we’ll then perform a series of workshops with your customers, front-line staff and marketing team that will result in the production of a User Empathy Map (or ‘persona’) as well as a detailed User Journey Map that defines where you should be marketing, when and how.
The creative process
Our experienced e-commerce design team will produce three website designs that take a different approach towards achieving your goals. These concepts will be iterated and refined in-house before being presented for your consideration. We’ll create interactive prototypes for desktop and mobile to explore in the browser so that you can test the user experience before we write a single line of code.
The development process
Our team of developers start all builds with the creation of a thorough digital style guide. All our code adheres to the latest web standards and is written by our in-house development team. You’ll be able to review your website build within a secure staging area available for you to see at any stage during the development process.
E-commerce features
Our e-commerce solutions will leave you with all the features you need to sell products online. This includes stock management, a slick and flexible checkout process, discount codes and sales, account management and detailed analytics and reports.
Ongoing support
Once the CMS (Content Management System) has been installed, we’ll provide you with a one-to-one tutorial for editing your online shop. Typically you’ll be able to edit almost every aspect of the site’s content with ease and flexibility. We’ll offer you various monthly support packages ranging from regular software update and security patches to content audits, reports and other custom packages to suit your needs.
Examples of our work
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Frequently asked questions
How much does a website design cost?
Our website design fees vary depending the complexity and functionality required (rather than the number of pages for example). As a rough guide, fees for brochure sites and e-commerce solutions start at £8,000+VAT.
Will you add my products for me?
With all new shops we'll get you started by adding a handful of products and providing you with a tutorial for adding your remaining product library.
Will you write the content for my website too?
We can produce text, image and video content for your website for an additional fee.
What CMS (Content Management System) do you use?
For new websites we build using Statamic or Shopify and can also support websites build using Perch, Craft or Wordpress.
How long does the website design process take?
Timeframes can vary from project to project but as a rough guide the process typically takes between 10-16 weeks.
I am outside of the UK, how would this work?
No problem, we have many overseas clients and meet regularly via video call. All estimates and bills are provided in GBP and can be paid via bank transfer or credit card.
How do you bill for a website design?
After a design contract has been agreed we will send over a deposit invoice. We typically bill website projects at either three or four milestones during the design and build process.
Got a question?
Please feel free to get in touch, we’d love to hear about your business and are always happy to help.
I find them to be very helpful and communication is great. They also work quickly
A creative resource we have on tap that never lets us down and always delivers excellent results
We can’t recommend Root Studio enough!
Working with Root Studio has been nothing but a pleasure
Super responsive and never fail to meet, and exceed our needs and expectations
Can’t fault them for their professionalism, creativity and delivery
Fantastic company! Highly recommended!
Always produce high quality creative design work