TRAction Issue 266 »
31 May 2013
Category: Studio News
Over the last few years we’ve been working with Bate Brand Communications on ‘TR Action’, the regular members' magazine for the TR Register. The latest issue is another huge success and features a great article covering the 'experimental department' at Triumph HQ during the 1960s.
Lincolnshire Coastal Country Park »
24 May 2013
Category: Studio News
Samples are in for the latest Lincolnshire Coastal Country Park Events brochure! This is the second events brochure we've produced for LCCP and we're very pleased with the new design.
We've worked with LCCP on various projects over the last few years including their newsletters, events brochures, exhibition displays and their community grant scheme documents. It's always a pleasure to work with the team and we look forward to hearing back from them again soon!
Your guide to writing the perfect brief »
23 May 2013
Category: Articles
We know the importance of the 'Client to Designer relationship'. It's paramount for you to feel that you can trust us with your business' appearance to the outside world. Designers need the ability to understand, listen and translate what you say into effective visual solutions that achieve the correct tone of voice and focus on the right audience.
There is a way to speed up the process and to accomplish exactly what you want and this is via a good brief. Writing a brief will help you to focus on what you want to achieve and also helps save time (and money) during the design process. We've put together a few tips for putting together your next design brief...
Lincolnshire's Local Transport Plan »
09 May 2013
Category: Studio News
We've been working with the Lincolnshire County Council on the 4th edition of their 'Lincolnshire Local Transport Plan' and we've just received printed samples of the job.
We felt that the previous layout could use a refresh. The 120 page A4 document has a heavy word count so in order to break this up and make for a more interesting read we introduced some nicely designed infographics, some less-formal snapshots, full page images and colour coded sections. Overall, together with the council, we're delighted with the finished product and thoroughly enjoyed working on the design.
Print vs Digital Marketing »
19 April 2013
Category: Articles, Marketing
Marketing in today's economy can lead businesses to cast aside costly printed materials and instead opt for a more economical digital approach. However, research tells us that the conversion rate from physical campaigns can be much higher than their online equivalents. So we're looking into the main differences between print and digital marketing, analysing their pros and cons in an attempt to help our clients get the most out of their budget.